Oct 262016
US Route 360

Today I crosslink to my article Building a 360 degree view of the customer with data is a two-way process as originally published to Finextra on 18 October 2016.

“The banking sector in the UK has become much more competitive – new challenger banks have increased savings rates to attract customers while new service offerings aimed at underserved markets are also coming to market. The banking sector has seen growth, mergers and splits over the past few years as well, creating new entities that have to attract customers in new and smarter ways.”

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